From its birth in 1970 …To infinity and beyond
As told to Kathy Taylor Ancar
You are holding in your hands the last printed issue of DIVERSITY EMPLOYERS Magazine/ THE BLACK COLLEGIAN Magazine. Having sat at the helm of this company for over 42 years, I have experienced first-hand the highs and lows of the ever-evolving publishing industry. Introduction of the Internet alone has proven to be a very exciting period in our company and in my life. With humble beginnings in a small print shop to corporate headquarters in downtown New Orleans, I have thoroughly enjoyed providing college students with information on opportunities that have allowed them to navigate the corporate world from entry-level opportunities, to exploring ways to advance to top levels in their careers.
THE BLACK COLLEGIAN Magazine began production in 1970 in a little house on Dr. Martin Luther King Jr. Boulevard. In 1980, we moved to our expanded office on the outskirts of the ghetto at 1240 South Broad Street. Then in 1994 we purchased a 3-story former bank building at 140 Carondelet Street in downtown New Orleans. This building is located less than one block from worldfamous Canal and Bourbon Streets. In 1990 we expanded again, and occupied the 35th and 36th floors of 909 Poydras Street one of the prettiest buildings in the New Orleans skyline. However, following the dotcom crash and the recession caused by 9/11, we downsized and returned to 140 Carondelet Street, which was actually the favorite location of many of my staff. Unfortunately within a few months Hurricane Katrina devastated New Orleans and brought over a foot of murky floodwaters mold and mildew to our headquarters. Additionally we were without power or water for more than a month and most of our staff had lost their homes and were spread all over the country. It was a challenging time, but thanks to the magic of the Internet,we were able to publish a special issue focused on the challenges the hurricane presented to New Orleans-based college students.
What follows is the never-before published unabridged story of how we got started and how we survived and grew during our first decade, 1970-1979.
In addition to the achievements and disappointments on the business side,I experienced frightening challenges on the personal side in 2000 when,while working with venture capitalists on a dotcom IPO I was diagnosed with cancer of unknown primary. The prognosis was that I had a 40% chance of surviving one year a 10% chance of surviving two years and zero chance of remission. I continued to come to the office every day and after six months of chemotherapy , radiation, prayers,and what I believe to be a miracle my cancer went into remission.
As I continued to work on the print and online magazines in 2011 I suffered a stroke and remained in the hospital’s intensive care unit for three days. I persevered and within six months, thanks to physical therapy, I was almost back to normal. I say “almost, ” because I continue to experience slight speech and memory deficits. These challenges contributed to my difficult decision to make this the last print issue of the magazine.
While cranking out print issues of the magazine have yielded to the one-click publication magic of the Internet. While the decision to discontinue publishing the print magazine has been difficult it is time. The torch has been passed to the capable hands of my son, Pres, and to the next generation of young entrepreneurs and publishers. It is up to them to take the publishing business to the next level. To infinity and beyond!
Our Story Is Their Legacy
Recently I along with world-renowned chef, Leah Chase, was honored by my alma mater, Dillard University in New Orleans as “Champions of the American Dream.” During the question and answer portion of the program a student asked,“How did an accounting major become a magazine publisher?”
That was a good question. When I look back over the past 43 years, I realize that the old adage, “necessity is the mother of invention, ” is true even in the publishing world. Simply put, I started THE BLACK COLLEGIAN because there was a need for it.
The Kent State University riots occured in 1969 during which students protesting the Viet Nam War were shot and killed by the Ohio National Guard. Although it has been 43 years the photo spread by Newsweek, particularly the cover shot of a female student crying out as she cradles the body of a dead protestor,still incites outrage that something so devastating could have happened on a college campus in the United States of America.
Later that same year during a protest by students at Jackson State University,a predominantly black college two college students were killed by the Mississippi National Guard. However, neither that protest nor the killings made the national news.
These events took place during my first year as an assistant professor in the College of Business at Southern University in Baton Rouge, Louisiana. My students outraged by the Jackson State murder and lack of national media exposure, began planning a protest of their own. Now, although I had no objection to my students voicing their opinions and exercising their rights to protest, I knew that considering the current climate of the country, this protest could potentially result in the loss of more young lives. Additionally, there had been a protest at Southern the previous year that ended in violence and the burning of a nearby lumber yard. I did not want to see that happen again.
As we discussed non-violent ways for them to express their anger, I came to the realization that the problem was the media which did not give Black universities the respect they deserved. What we needed, I explained to my students,was our own magazine to address issues that affected Black students. The students were very excited about this idea, and we held several brainstorming sessions to plan how we would launch our magazine. However, these were students many of whom had other priorities and could not commit the time and energy it would take to create and launch a magazine from scratch and so as we progressed, some lost interest and dropped out of the group.
I remained focused and excited about the magazine, and on a trip to New Orleans,I shared my idea with my brother,who owned a small printing shop. He thought it was a great idea, and set up a meeting with representatives from the Free Southern Theater in New Orleans who also expressed interest in helping us get started. My brother gave us a room in the back of his printing shop for the magazine. Our “office” was furnished with a hollow-core door over two two-drawer file cabinets for a desk. We were ready for business!
I contacted Ed Lewis, whom I had met on my first day at City Bank in New York City back in 1966. He and I were the only two African Americans in the training program, and we became fast friends. After a year or so at City Bank Ed became involved with a group of young African Americans who were planning to start a magazine specifically targeting Black women. That was the beginning of Essence magazine.
I wrote Ed a long letter sharing my idea and asked for his advice. He responded with lots of advice and a list of people to contact one of whom was Jim Kobak,
a magazine consultant who worked on the launch of People magazine. I called Kobak and told him about my magazine idea , and he told me to send him a prospectus. Since I taught finance and accounting I sent him a very detailed prospectus. He had not expected such detail and was so impressed that he sent his CPA in New Orleans, David Goldstein to work with us. Goldstein and Kobak worked with me on a contingency basis; no charge unless they were successful. With the Free Southern Theater writers on board, along with the support of Kobak and Goldstein I went to the Interracial Council for Business Opportunity. They too expressed excitement with the project. Everything was beginning to fall into place.
While I was working diligently on starting my new magazine favorable,though conflicting opportunities presented themselves. For one , Inland Steel Company offered me a very attractive summer job in Chicago. The university encouraged the big companies to give Business School faculty summer jobs so that we could earn real-world business experience. Also during this time the Ford Foundation awarded me a $75 000 fellowship to pursue a doctorate degree. These were two amazing opportunities that with great difficulty I had to turn down in order to pursue my dream without distraction.
With staff and writers in place, it was now time to talk to potential advertisers. The first disappointment I experienced was that the big advertisers at that time were the cigarette and liquor companies,and to my dismay, I soon discovered that due to an industry-mandated code of ethics they could not advertise in publications targeting youth. Because my demographic was college students, they were unable to advertise with us. I sadly realized that we would not have the big flashy, four-color ads that appeared in Ebony Magazine.
The next big disappointment came shortly thereafter when my anticipated advertising director said that he did not think the magazine would be successful, and abruptly quit. I immediately assumed his position which was not all bad. I figured that since advertising was the major source of revenue, it made sense that I play a prominent role in that department.
I also knew that I needed some big name writers. Among those on my wish list was Alex Haley, author of my favorite book at that time, The Autobiography of Malcolm X. Other favorites included Nikki Giovanni Don L. Lee,Sonya Sanchez and Chuck Stone; all of whom were major Black writers. I contacted them all and received great responses.
Alex Haley thought the magazine was a great idea but believed that I needed at least $2 million dollars to launch it successfully. However , to show his support, he offered, “If you’re crazy enough to do this then I will write some articles for you.”
I responded , “I am crazy enough and I will publish this magazine.”
He wrote back that he was working on a big project but when he was finished,he promised to write an article for the magazine. I later learned that the project he was working on was “Roots, ” and when he finished it, true to his word he did write for us.
With committed world-famous writers on board we were on our way! However,we still needed advertisers. One roadblock we encountered was that, because it was a new publication potential advertisers wanted to see an actual issue prior to committing to spending money on us.
One day ,as I walked through the School of Business, I noticed a US Coast Guard recruitment display. I introduced myself to the recruiter Reginald Felton and told him about a new magazine called THE BLACK COLLEGIAN. We chatted a bit and before you know it, he took out the first full-page ad to appear in THE BLACK COLLEGIAN Magazine!
It seemed like everything was beginning to fall into place.
On Mardi Gras day 1969, while standing on St. Charles Avenue I saw a guy who I had worked with at City Bank in New York. What are the odds of that happening? For those of you who are unfamiliar, the number of revelers on St. Charles Avenue on Mardi Gras day rivals that of Times Square on New Year’s Eve. And yet, I ran into Tom Sedneker who had sat next to me in the Financial Engineering Department at 399 Park Avenue.
As we caught up on our lives I learned that Tom had married a New Orleans native and relocated here. When I told him about the magazine, Tom offered to introduce me to a friend of his who owned a printing company. A week later I met with Carling Dinkler at Franklin Printing Company and told him that, although I had people in New York raising funds to finance the magazine, our dilemma was with the advertisers wanting see an issue prior to committing. Carling agreed to print the first issue on credit, with payment due after we collected from advertisers. Thank God we were finally on our way.
With a total of eight advertisers, including the US Coast Guard The Department of Housing and Urban Development, Essence Magazine , Brookhaven National Laboratory, and Stacks Records, THE BLACK COLLEGIAN Magazine made its debut in December 1970. The debut magazine was comprised of forty pages plus cover, and featured articles on poet and political activist Nikki Giovanni, and a photo snapped by my brother of R&B artist, Isaac Hayes on the cover. We ran 5000 copies.
December 1970 was a big month for me. The first issue of the magazine came out on December 18 and my son, Scott, was born on December 23. Life was good!
The first issue was a huge success. I gave one of my students a box of 100 magazines and told him to sell them in the dormitory for 25 cents each. Shortly after I returned to my office, the student came in without any magazines. When I asked him what happened, he smiled and said that he had sold them all. Wow! If the students were impressed, we knew we had a hit!
As we collected the revenue from the advertisers in the first issue, we were beginning to feel confident that we were on the right track. We still had not raised any money, but the successful launch enabled us to sell a few ads. Remaining in the back of my mind was a warning Jim Kobak had given me. He said that fifty percent of all new magazines failed in the first year, and that fifty percent of those remaining failed in the second year. He also said that he did not know of any college magazines that survived beyond the first year. I was determined to be the exception to that rule.
THE BLACK COLLEGIAN faced a set of unique challenges; the first of which was that I was still employed fulltime by the university, and secondly, I was the only advertising sales person. This meant that because we were based in New Orleans and a third all of the major advertisers were located in New York, Chicago, and Los Angeles, all sales calls were made blindly over the phone as opposed to in person. I simply did not have the time or the resources to fly all over the country selling ads. Finally, despite the success of the debut issue, many potential advertisers were still reluctant to advertise in a brand new magazine.
\We pushed on and the second issue featured articles on Julian Bond, Lerone Barnett, Floyd Mc Kissick, John Biggers and Don L. Lee. Advertising began to pick up as we secured ads from the likes of J.C. Penney, City Bank, Eleganza, Essence Magazine, HUD, Grand Union Super Market, Magnificent Hair Products, and Afro Sheen.
We now had two issues under our belt and received positive feedback from writers and advertisers. I realized, though that in order to move forward and be successful, I had to secure financing. I scheduled appointments with the Small Business Administration, the Presbyterian Economic Development Corporation, and several other leads that I had received from Koback and ICBO.
I was advised that in order to be truly successful, and to secure the financing that I needed, I would have to give up my teaching job and devote all my time to the magazine. My wife, Rosa, and I discussed it, and we decided to move to New Orleans, where she applied to Xavier, Southern, and Dillard Universities for a teaching position. I gave up a pretty good salary, collected about $3,500 of my retirement and launched my career as an entrepreneur.
In August of 1971 Rosa secured a job teaching Sociology at Xavier University and I began my career as fulltime publisher of THE BLACK COLLEGIAN.
One of the potential investors who had advised me to leave my teaching position and take over the magazine fulltime was the Presbyterian Economic Development Corporation. However, once I did as they advised, they reneged on their promise to invest in the magazine, citing an over exposure in the magazine publishing business. Another blow came when the SBA informed me that they were unable to help me because the government could not invest in the media. I was up the creek with no paddle. But, I had also reached the point of no return. After realizing that there would be no help from investors or foundations, my staff and I decided to do whatever was necessary to keep publishing on our own.
I knew that I had to sell enough advertising to survive. The staff I had in place was all-volunteer, and we agreed that we would be paid in stock until we could afford salaries. Some remained on board and some left. I paid myself $25 per week to cover lunch and bus fare, and my secretary was paid by a “hard-core unemployment grant.”
We made it through the first year, despite our many challenges, and went into the second year with a lot more confidence. We saw growth, and were encouraged by feedback indicating that people believed in us. They liked what we were doing, they liked the quality of the magazine, and they were surprised that a little New Orleans-based magazine was not only surviving, but was slowly beginning to thrive. As word spread, people were willing to work with us without pay. The writers simply wanted to see their articles in print. We were appealing to students, and advertisers were getting good feedback. During our early days, we published five issues a year; September/October, November/December, January/February, March/April, and May/June, and saw growth with each issue. We survived because the only big expense we had was printing, and we only printed when we sold enough advertising to produce the magazine.
The original staff were: Preston Edwards, Publisher; N.R. Davidson Editorin- Chief; Kalama Ya Salaam, Managing Editor; William Rouselle, Contributing Editor; Edgar R. Edwards, Advertising Director; L.L. Edwards, Production Manager; Lloyd Edwards, Photographer; Arnold Bourgeois, Photographer; Harry K Wilson, Layout Artist; Edwin Duvernay, Circulation Director; Jean Hayne, Brenda Thornton, Bobbie Stevenson, Cheryl McKay and Janet Moore, assistants; and Lorraine Palmer, my secretary. We were young, energized and excited about the potential for this new magazine that we were publishing in a little “shot-gun” house in New Orleans. Although we were not making any money, our focus remained on getting out another issue and generating more advertisers and writers.
The firsT DecaDe 1970-1979 Although in later years THE BLACK COLLEGIAN was recognized as the premiere career and self-development magazine, the first several issues were more literary in nature simply because our editor and the people in his circle were literary people. Norbert had written a very successful off-Broadway play about Malcolm X entitled El Hajj Malik, and he, Kalamu, and Bill Rouselle were very active in the Free Southern Theater. Their associations also made it relatively easy to get good, free content. Each issue featured a profile of a Historically Black College and University (HBCU), an interview with noted Black writers, poetry, Black art, and Black history.
One day, shortly after we started, the “Today Show” featured a magazine called Equal Opportunity, which was quite similar to ours and targeted our demographic. I picked up a copy, did a little research, and learned that its publisher, John Miller, III, was White, and the editor, Al Duckett, was Black. I also noticed right away that the magazine had a significant number of ads by major corporations. I told my staff that because the big corporations were embracing the concept of equal opportunity in employment, we would target them for advertising. With the Equal Employment Opportunity Commission (EEOC) enforcing the equal opportunity laws, companies realized that they would face lawsuits if they were found to be engaging in discriminatory practices.
To ensure compliance with the new legislation, many large companies descended upon Black college placement offices and began actively recruiting top minority candidates. For our part, we began featuring more articles that focused on career opportunities for Black college students. It was around that time, too that we changed our business model from selling the magazine to providing it free of charge through the placement offices.
This proved to be a win-win arrangement for placement offices and for us. Providing free copies to guidance counselors enabled us to dispense the magazine via an organized and verifiable distribution system, and counselors found that having a free, informative magazine to offer students provided an attractive lure to get them into the placement offices. As word spread that the placement offices were offering free career-development magazines, students began frequenting them specifically in search of the magazine. The increase in demand caught the attention of recruiters, who not only began to take out ads, but also offered to write articles free of charge. This enabled the recruiter to build up his company’s brand on campus, while promoting himself for promotions and/or opportunities at other companies. And it worked.
One of our major supporters early on was Bob Brooksbank, corporate recruiter for Mobil Oil. Bob recruited on many college campuses, particularly the HBCU’s, and was well-known and highly respected in corporate America. He liked what we were doing at the time, and was a tremendous help in opening many doors of opportunity for us by advising other companies to advertise with us.
Another big supporter was James O. Plinton, who as vice president of Eastern Airlines was the company’s top Black executive. I had read about Jim Plinton in Ebony Magazine, and desperately wanted to get him to advertise in THE BLACK COLLEGIAN. As I thought about ways to engage him, I recalled that in my graduate school days, there was a travel agency that advanced airline tickets to students traveling for interviews. I tweaked the concept and presented a similar program to Jim Plinton, who liked the idea. The way the program worked was, when a student was invited for an on-site interview, he/she called the TRIP desk at Eastern Airlines, gave the name of the recruiting company as well as the name and telephone number of the recruiter. Once that information was confirmed, the booking agent issued the student a non-refundable ticket covering his/her travel. Eastern Airlines advertised the program in THE BLACK COLLEGIAN.
The program was a huge success, prompting Jim to promote it beyond HBCU campuses with the launch of the Collegiate Pocket Calendar, which included pages where the student recorded notes on the company visit, and a table for students to record their travel expenses. Eastern printed and distributed the calendar to every major university nationwide, and THE BLACK COLLEGIAN Magazine, of course, placed an ad in the Collegiate Pocket Calendar. This marketing package generated a huge demand for the magazine on all major college campuses. The distribution of the Collegiate Pocket Calendar paved the way for us to sell job listings to employers. The job listings provided the name and address of the company, the college majors recruited, and or jobs available. Jim Plinton was very good to us.
In December of 1972 Emile LaBranche, who at that time was the placement director at Xavier University in New Orleans, invited me to the Southern College Placement Association’s (SCPA*) reception. This gathering was comprised of the very corporate executives who were potential advertisers, and the college advisors and counselors who distributed our magazine via the placement offices. My staff and I quickly realized the importance of this group, so we decide to host a party for them the next night at Bill Rouselle’s house so that we would have another opportunity to network with them. The next day was spent printing flyers and inviting members to the party. The event, though last minute, proved to be a success as we mixed and mingled with the likes of Bob Brooksbank, the corporate recruiter at Mobil Oil Corporation, Mike Ippolito, from International Paper, and Bob York from Grumman Aerospace. They introduced us to other members of the organization, and we made many new contacts.
Emile LaBranche and I became friends, which really opened doors for us because he introduced us to so many of his colleagues who we may have otherwise not met. In fact, it was through Emile’s contacts that I met Jim Brannon, the corporate recruiter for Liberty Mutual. I had been calling Jim before the conference, and while he did not attend our party, he heard about it and returned my call after he returned to Boston. A few months later, while he was on a recruiting trip to Dillard University, we made time to have lunch together at Dooky Chase Restaurant. We have been friends ever since. He, like so many others, was impressed with the quality and substance of THE BLACK COLLEGIAN, and became an advertiser. In fact, Jim, as did other recruiters, wrote articles for the magazine in addition to advertising in it.
Attending the SCPA conference taught us a valuable lesson; that it was very productive to attend as many conferences as we could. We realized the importance of meeting potential advertisers face to face. Through the conferences, we were able to introduce potential advertisers to the magazine and also to establish relationships with them. Many of them became personal friends, and have remained so through the years. As conference attendance increased, we saw significant growth in the number of advertisers and writers. In many cases, advertisers purchased magazines that their ads appeared in. Thanks to connections we made at conferences, we soon enjoyed ads from companies such as Liberty Mutual, Mobil Oil, International Paper, Grumman Aerospace, Aetna, Hoffman La Roche, IBM, JC Penney, Afro Sheen, and the US Army.
After years of holding down the home front, in 1975, my wife decided that she wanted to go to law school. As luck would have it, while attending an SCPA conference, I met Dr. Charles Teaberry with the Stanford Research Center. He told me that A&P (The Great Atlantic and Pacific Tea Company) was searching for a regional manager of affirmative action based in New Orleans. Initially, I was not interested, but with Rosa in law school, we would lose her fulltime income, and so the reality was that I needed a real job.
I experienced yet another stroke of luck when Charles told me to contact Bill Watson, whom I already knew. I was interviewed by Bill Watson and personnel director, George Stovall, in the Division Office in New Orleans. It was a great interview, and I got the job.
Excited as I was about my new position, particularly since I jumped from making $25 to $500 per week, I had no intention of giving up on THE BLACK COLLEGIAN. The increase in salary afforded me the opportunity to hire the people I needed to help run the magazine, and so I hired a full time editor, an office manager, and an advertising sales person. Additionally, the job with A&P required frequent travel to major national conferences like the National Urban League, NAACP, OIC conferences and others. Attending these conferences as a representative of A&P enabled me to network with the very people who should have been advertising in the magazine. My bosses knew that I owned THE BLACK COLLEGIAN, but did not view it as a conflict because it never interfered with my duties as the regional manager of affirmative action.
One day, while conducting research for A&P, I ran across an interesting article on affirmative action in the Harvard Business Review. The article was so interesting, in fact, that I decided to write a letter to the editor. To my surprise the letter was published in the Harvard Business Review and was read by Mr. Van Evans, one of the partners of Deutsch, Shea & Evans (DS&E) recruitment and advertising agency. He asked his staff if any of them knew someone with THE BLACK COLLEGIAN. I knew several people there, but Carlo Flores was a good friend. Through Carlos, Mr. Evans invited me to have a cup of coffee with him on my next visit to New York. On my very next trip there, we had our cup of coffee and I met his entire staff. During our visit he told all of his people to support/run advertising in a fine magazine called THE BLACK COLLEGIAN. Before I left, Van Evans gave me a very valuable piece of advice. He said, “The way to make a magazine great for advertisers is to make it great for the readers.” With Mr. Evans’ endorsement, we enjoyed a great relationship with Deutsch, Shea & Evans
A few months after my meeting with Mr. Evans I received a telephone call suggesting that I run and ad in the DS&E Recruitment Manual, which was a publication that DS&E sent to all of their potential advertisers. I was afraid that I could not afford to advertise in such a prestigious publication, but my editor, Kalama ya Salaam, saw it as a good investment and suggested we do it. As I struggled with the copy for the ad, I received a call informing me that the deadline was fast approaching, and I needed to send the copy ASAP. I looked through the recruitment manual, which was a very classy, perfect-bound book printed on high-quality paper, and I noticed that there were no ads on the inside front or back covers. I asked if my ad could appear on the inside front cover, and to my surprise they said yes.
I got with Kalamu and we composed an ad with the headline, “A Message from the Publisher.” The rest of the text gave the description, publishing frequency, rates, and quotes about our magazine. The response was phenomenal.
I really enjoyed my job at A&P, but with Rosa in law school, frequent travel became problematic. However, fate stepped in once again in the form of a job offer from Reynard Rochón, the co-chairman of the Interracial Council for Business Opportunity (ICBO), who also happened to be my former office mate at Southern University, and CPA for our company. The position was for a local vice president of the Interracial Council for Business Opportunity, and my primary job would be to help small minority business owners get financing from the Small Business Administration. I couldn’t believe my luck! Imagine, an opportunity for yet another great job, and it required very little travel. The downside was that I would no longer have the opportunity to network with potential advertisers. But, I looked forward to helping Black businesses secure financing. I really loved that job, and the beauty of it was that I was still able to work at THE BLACK COLLEGIAN.
Unfortunately, as much as I loved working at ICBO, my time there was brief because the magazine was growing and I needed to get back to THE BLACK COLLEGIAN full time. My wife was nearing graduation, and I knew that THE BLACK COLLEGIAN was doing well enough for us to survive on my salary.
The Carter Era
The election of Jimmy Carter for president marked the beginning of very exciting times because his administration aggressively promoted affirmation action in government. As a result, all major government agencies were hiring affirmative action managers, while increasingly, employers established affirmative action departments.
I was confident that with this new push for affirmative action, our business would grow rapidly; so in preparation for that growth, I increased our staff, beginning with advertising sales reps. In addition to local sales reps, I hired Thom Cleveland in Detroit to sell ads directly to the auto industry. We signed up with Black Media, Inc. in New York and hired two editorial assistants. Riding high on the wave of the push for affirmative action and the rapidly growing economy, we published a special Issue titled, “The Issue is Jobs: Where the Jobs are and How to Get Them.” That issue contained 92 pages, our biggest magazine at that time.
Rundown of features during the 70s We kicked off the 1976-77 school year with a bang. This was the beginning of the oil crises, and the theme of the September/October issue was “Careers in Energy.” We finally got Alex Haley in the November/December Issue, featured a special work-study/ travel issue in January/February, and printed a special issue on Black Women in May/June.
The 1978-79 school year opened with a special issue: “Careers in Money” that featured articles by economists Dr. Robert S. Brown and Dr. Parke Gibson. The November/December issue of that year featured Cecily Tyson, B.B. King, Max Robinson, and O.J. Simpson. We proudly featured our first engineering issue in January with a pullout calendar for 1979. That issue was 188 pages. We were so proud of the March/April special, “The Issue is Jobs,” which at 246 pages, was the biggest yet.
We closed out the 1978-79 school year with the special on “Black Women; Careers in Government,” with 116 pages.
So began our journey from humble beginnings in the back room of a little house, which also housed a shoe repair shop and a print shop, on Dr. Martin Luther King Blvd. in New Orleans. Our journey will continue as we give you the high lights and the low light of each decade closing our life in print and traveling on the information super highway to destinations yet unknown in our quest to provide valuable tools and information to help graduating seniors navigate unchartered waters, much like aliens in a space dominated by forces of a different culture.